It’s been our mission to make eCommerce better for everyone ever since.
ChannelApe was launched by Mike Averto and Jason DePietropaolo in late 2016. They began working together while Mike was building a software engineering agency and Jason was growing his D2C vitamin brand.
Mike managed grocery supply chain for Walmart early in his career ensuring that perishable inventory moved through warehouses to stores based on 2-4-6 guidelines. As Jason’s brand grew, the problem of high-touch D2C fulfillment became more painful.
The two knew there had to be a better way. They began building a product to help brands like Jason’s create more efficient supply chains that could scale while keeping customers happy.