Growing up in New Zealand, Tim Brown couldn’t help but notice all the amazing qualities of merino wool. In fact, it made him wonder why such an incredible, sustainable resource had never been used in footwear before. This simple question became the beginning of an incredible journey to make a revolutionary textile that would, hopefully, create a whole new category of shoes inspired by natural materials. After years of researching, testing, Kickstarting, and chasing his vision, Tim teamed up with Joey Zwillinger, a San Francisco based engineer and renewables expert. Together, they partnered with one of the world’s great Italian textile mills to create an innovative wool fabric made specifically for footwear, and successfully designed the most comfortable shoe imaginable. Allbirds has now become the number one direct to consumer brand in the footwear space.

The Problem – Distributed Order Management

Creating a global high touch supply chain is complex. The obvious answer to handling this complexity is to build in house and completely custom to handle all the intricacies.

However, that takes time and resources away from the #1 goal, growth of the brand.

The Solution

ChannelApe used our pre-built Shopify EDI solutions to help Allbirds turn a complex multi-store, multi-country supply chain into a single global supply chain controlled via one platform.

This is why we chose you guys; because I was looking for a partner not just a vendor.

Using our Shopify inventory management solutions, ChannelApe supports Shopify’s multi-location to ensure that multiple nodes are correctly in sync.


San Francisco, CA

Shoes & Apparel

Allbirds is dedicated to making the most sustainable footwear using premium natural materials.

Fast Facts

  1. Merino wool is ZQ-certified, which means it meets stringent standards of sustainable farming and animal welfare.
  2. Merino wool requires 60% less energy to produce than typical synthetic materials used in shoes
  3. Patent pending shipping shoebox uses 40% less materials than traditional shoe packaging.

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