Promise a delivery date on PDP & checkout

Positive customer experience with eCommerce order fulfillment

In ecommerce supply chain, one of the most difficult factors that affects conversion is the delivery timeframe you promise to customers and the actual time it takes your shipment to arrive at their door. Customers don’t want to calculate the math in their head of when their package will arrive. Do weekend days count? Is […]


Shopify Multi-Location Inventory: What does it mean for your business, orders, & fulfillments?

Shopify Multi-Location Visual

Now that Shopify has moved into production with locations and multi-location inventory, you may be wondering what this means for your Shopify store? Well Shopify inventory management¬†became natively more robust with visibility across one or many fulfillment locations. This first release was a pretty simple but important step for the larger picture. The format of […]


How to build a custom JSON API in Shopify with Liquid

This is a little trick I’ve been using for a few years with Shopify when I want to build really interesting AJAX experiences in a theme. Many people will tell you that accessing URL parameters is impossible, including top people at Shopify: https://ecommerce.shopify.com/c/ecommerce-design/t/passing-query-parameters-17259 https://ecommerce.shopify.com/c/ecommerce-design/t/url-parameters-in-liquid-171887 However, it is possible! I’ve been using a technique to capture […]