/ Michael Averto -

ChannelApe just launched our latest feature, the FLAPPER!

While it may not be as cool as those young Western women in the 1920s who wore short skirts, bobbed their hair, listened to jazz, and flaunted their disdain for what was then considered acceptable behavior, we think you should be excited about it. By the way came from our internal chat of the “Flat File Mapper” feature and finally was shortened to Flapper.

The “Generic Data Feed” app as we’re calling it allows ChannelApe to integrate with a variety of feed types, formats, protocols and even has support for product variants. Supplier Data Feed Integrations have been made simple!



Integrate XML Supplier Data Feed

A XML file or Extensible Markup Language is a markup language (like HTML for you web designers) that helps to define rules for encoding a document. Typically this format is provided for those using some sort of software development APIs. The bad news for you is you probably need a developer to integrate with a feed using XML. That is unless you have ChannelApe! We’ve mastered XML integrations and can have you up and running in no time.


  • Large file size (slower to download)
  • Hierarchical data
  • Human and machine readable


  • Need a developer to understand it
  • Slower to parse


Integrate CSV Supplier Data Feed

A CSV is a comma separated values file. Simply a CSV is a text file with it’s columns separated by comma and rows separated by new lines (hitting enter). This allows data to be saved in a table structured format. CSV files will open in almost any spreadsheet program, such as Microsoft Excel, Google Spreadsheets, or Open Office Calc. The biggest difference VS almost any other spreadsheet format is that you can only have a single sheet in a file, they can not save cell, column, or row styling, and can not save formulas.


  • Small file size (quicker to download)
  • Opens in almost any spreadsheet program
  • Supported by almost all platforms


  • No styling
  • No formulas
  • Single Sheet


Integrate with TXT or PSV Supplier Data Feed

These are pretty much the same as the CSV but instead of using commas to separate values, they use TAB (yes the same thing when you hit the tab key) or pipes (|). The same benefits and cons are had of these formats as the CSV.


Looking to to implement or see if you have a compatible feed?

Great, click on the live chat button in the bottom right of our site and our customer success reps will have you up and running in no time! It takes our developers on average less than 4 hours to implement (every feed is different).


Michael Averto