--- title: How to Increase Sales by Selling on More Channels description: "Improving your operations through full visibility has four major business impacts. Let’s dive into the second benefit: Increase in sales volume." image: https://www.channelape.com/hubfs/couple-looking-at-clothes-displayed-on-store-windo-2021-08-29-00-57-25-utc.jpg --- [![Full Color Logo - Cropped - New](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Logos/Full%20Color%20Logo%20-%20Cropped%20-%20New.svg)](https://www.channelape.com) - Solutions - Resources ![grow-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/grow-icon.svg) Grow [Wholesale channels Big Box - X12 EDI support](https://www.channelape.com/solutions/grow/b2b-wholesale) [Brick-and-mortar channels Enable smaller retailers](https://www.channelape.com/solutions/grow/brick-and-mortar-channels) [Dropship your products Let others easily sell for you](https://www.channelape.com/solutions/grow/dropship-your-products) [Pre-sale orders Without the headache later](https://www.channelape.com/solutions/grow/pre-sale-orders) [Distribution footprint Additional locations & partners](https://www.channelape.com/solutions/grow/distribution-footprint) ![manage-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/manage-icon.svg) Manage [Reserve Inventory Influencers, wholesale & more](https://www.channelape.com/solutions/manage/reserve-inventory) [Inventory effective & expiration dates No more spreadsheets required](https://www.channelape.com/solutions/manage/inventory-effective-expiration-date) [Multi-status, multi-location inventory Warehouses, stores, and channels](https://www.channelape.com/solutions/manage/multi-status-multi-location-inventory) [Fulfillment holds & order edits Auto-hold on new CX ticket](https://www.channelape.com/solutions/manage/fulfillment-holds-order-edits) [Automate fulfillment rules Bundles, marketing SKUs, and more](https://www.channelape.com/solutions/manage/automate-fulfillment-rules) ![monitor-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/monitor-icon.svg) Monitor [Inbounds - New & Returns By SKU & Date](https://www.channelape.com/solutions/monitor/inbounds-new-return) [Fulfillable Inventory By status and location](https://www.channelape.com/solutions/monitor/fulfillable-inventory) [Fulfillment Partners SLAs, exceptions, and overall activity](https://www.channelape.com/fulfillment-partners) [Dashboards & Reports Use ours or build your own](https://www.channelape.com/solutions/monitor/dashboards-reports) [Monitoring, Alerting, Export Email, Slack, GSheets, S3, 5Tran](https://www.channelape.com/solutions/monitor/monitoring-alerting) ![enable-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/enable-icon.svg) Enable [Clearer financial picture Simplify monthly close](https://www.channelape.com/solutions/enable/clearer-financial-picture) [Store inventory online See your retail store inventory](https://www.channelape.com/solutions/enable/store-inventory) [One team to implement More than just a tool](https://www.channelape.com/solutions/enable/one-team-to-implement-customize-manage) [Customization - API Dozens of API endpoints](https://dev.channelape.com) [Integrations See all the apps](https://www.channelape.com/apps) [Support Get 24/7 help](https://www.channelape.com/support-landing) [Knowledge Base Read in-depth guides](https://www.channelape.com/support-landing?kb=true) [Guides & Whitepapers Improved inventory management](https://www.channelape.com/resources) [Fulfillment Partners Global 3PL warehouse companies](https://www.channelape.com/fulfillment-partners) ![book-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/book-icon.svg) Featured Resources ![The Definitive Guide to 3PL’s-min](https://www.channelape.com/hubfs/The%20Definitive%20Guide%20to%203PL%E2%80%99s-min.png) eBook The definitive guide to 3PL Get the information and insights you need to make better-informed decisions for your business. Download Now ![Saysh Shoes-1](https://www.channelape.com/hubfs/Saysh%20Shoes-1.png) Case Study Saysh When Saysh saw a 1000% increase in order volume for their holiday sale, they successfully fulfilled every order—without overselling. Read Story ![integration-issues](https://www.channelape.com/hubfs/2022%20-%202H/integration-issues.png) Whitepaper Online Customer Shopping Habits Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Download Now - Solutions ![grow-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/grow-icon.svg) Grow [Wholesale channels Big Box - X12 EDI support](https://www.channelape.com/solutions/grow/b2b-wholesale) [Brick-and-mortar channels Enable smaller retailers](https://www.channelape.com/solutions/grow/brick-and-mortar-channels) [Dropship your products Let others easily sell for you](https://www.channelape.com/solutions/grow/dropship-your-products) [Pre-sale orders Without the headache later](https://www.channelape.com/solutions/grow/pre-sale-orders) [Distribution footprint Additional locations & partners](https://www.channelape.com/solutions/grow/distribution-footprint) ![manage-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/manage-icon.svg) Manage [Reserve Inventory Influencers, wholesale & more](https://www.channelape.com/solutions/manage/reserve-inventory) [Inventory effective & expiration dates No more spreadsheets required](https://www.channelape.com/solutions/manage/inventory-effective-expiration-date) [Multi-status, multi-location inventory Warehouses, stores, and channels](https://www.channelape.com/solutions/manage/multi-status-multi-location-inventory) [Fulfillment holds & order edits Auto-hold on new CX ticket](https://www.channelape.com/solutions/manage/fulfillment-holds-order-edits) [Automate fulfillment rules Bundles, marketing SKUs, and more](https://www.channelape.com/solutions/manage/automate-fulfillment-rules) ![monitor-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/monitor-icon.svg) Monitor [Inbounds - New & Returns By SKU & Date](https://www.channelape.com/solutions/monitor/inbounds-new-return) [Fulfillable Inventory By status and location](https://www.channelape.com/solutions/monitor/fulfillable-inventory) [Fulfillment Partners SLAs, exceptions, and overall activity](https://www.channelape.com/fulfillment-partners) [Dashboards & Reports Use ours or build your own](https://www.channelape.com/solutions/monitor/dashboards-reports) [Monitoring, Alerting, Export Email, Slack, GSheets, S3, 5Tran](https://www.channelape.com/solutions/monitor/monitoring-alerting) ![enable-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/enable-icon.svg) Enable [Clearer financial picture Simplify monthly close](https://www.channelape.com/solutions/enable/clearer-financial-picture) [Store inventory online See your retail store inventory](https://www.channelape.com/solutions/enable/store-inventory) [One team to implement More than just a tool](https://www.channelape.com/solutions/enable/one-team-to-implement-customize-manage) [Customization - API Dozens of API endpoints](https://dev.channelape.com) - Resources [Integrations See all the apps](https://www.channelape.com/apps) [Support Get 24/7 help](https://www.channelape.com/support-landing) [Knowledge Base Read in-depth guides](https://www.channelape.com/support-landing?kb=true) [Guides & Whitepapers Improved inventory management](https://www.channelape.com/resources) [Fulfillment Partners Global 3PL warehouse companies](https://www.channelape.com/fulfillment-partners) [Login](https://appx.channelape.io/) Customers # How to Increase Sales by Selling on More Channels Improving your operations through full visibility has four major business impacts. Let’s dive into the second benefit: Increase in sales volume. [Paula Conlon](https://www.channelape.com/blog/author/paula-conlon) Dec 27, 2022 --- Do you want to increase sales for your brand but aren't sure what to try next? Is [rising customer acquisition costs](https://www.channelape.com/blog/operations-visibility-lower-cac-increase-nps) hurting your already strained marketing budget, making a major ad spend push impossible? The answer is actually simpler than you might think: Sell on more channels!  According to a survey conducted by Glossy and Modern Retail, direct-to-consumer (DTC) brands are increasingly [investing in wholesale](https://www.shopify.com/enterprise/ecommerce-fashion-industry). 62% of respondents said wholesale revenue increased the most, even compared to direct sales. With [sales going up](https://www.spokesman.com/stories/2022/may/25/nordstrom-and-rack-recovering-as-sales-surge-and-s/) at Nordstrom, for example, it’s no wonder that a digitally-native brand like Everlane would stock products there. When it comes to wholesale, there are a number of different sales channels you can use in order to get your products in front of more customers. Of course, the “*if you can’t beat ’em, join ’em*” mentality puts the idea of Amazon in many brand’s heads… ## Where to Turn: Marketplace v. In-Store To represent your brand where your website cannot, we recommend choosing a physical store over a marketplace for your additional sales channel.  A marketplace like Amazon is great for reach (the online giant averaged [5.3 billion](https://savemycent.com/amazon-statistics/) visits per month as of July 2022), but it’s not so great for quality control. Your small-but-growing DTC brand will be competing with hundreds of lower-quality products that are sold at a cheaper price.  And a [Reuters investigative report](https://www.reuters.com/investigates/special-report/amazon-india-rigging/) found that Amazon copied products and manipulated the search results to promote its own brands.  To maintain your brand experience, sell your products with major brick-and-mortar players like Nordstrom and REI, or even local boutiques and “mom and pop shops” with only a few locations. This will help control your scaling efforts, as you can choose to be in one store before you are ready for several. ## The #1 Multi-Channel Selling Pain: Low Confidence in Inventory Levels Okay, we’ve answered the ‘where’, but what about the ‘how’? It’s one thing to choose where you trust your brand to be represented offline, it’s another to set it in motion. Once you make the decision to sell across more than one channel, the processes need to be put in place to ensure that you won’t run out of product for each of your channels. This sounds obvious, but allocating and reserving inventory for wholesale partners will be a tedious task if you’re relying on spreadsheets or a finance tool to track inventory. This manual process is not only time-consuming, but error-prone as it is reliant on data that isn’t up-to-date. You need one centralized hub that acts as your single source of truth for all things inventory. Even if your brand utilizes one warehouse, you still have three locations of inventory: What’s coming in from the manufacturer, what’s sitting at the warehouse, and what’s coming back in from returns. Then you have all the different inventory statuses to keep track of, like what’s reserved for wholesale, what’s already committed to an existing order number, and what’s damaged and needs to be returned to the manufacturer, to name a few.   All this information needs to be in one place—and it needs to be updated in real-time as orders come in through your various sales channels—for your wholesale initiative to be successful. After all, you wouldn’t want to put the efforts in place to secure a partnership with Nordstrom, only to get the relationship started on the wrong foot by not properly fulfilling your wholesale order. When inventory data is up-to-date across your sales channels (e.g., Shopify, wholesale partners, your brand’s physical stores, etc.), your warehouse(s), and your ERPs and other in-house systems, you can confidently allocate your inventory. [Customers](https://www.channelape.com/blog/tag/customers) [Fulfillment](https://www.channelape.com/blog/tag/fulfillment) [Inventory Management](https://www.channelape.com/blog/tag/inventory-management) ## Similar posts Customers ### [Inventory Control: Tips to Help You Save Money and Maximize Cash Flow](https://www.channelape.com/blog/save-money-maximize-cash-flow) Improving your operations through full visibility has four major business impacts. The final benefit? Better cash flow. Paula Conlon Jan 11, 2023 Customers ### [How Tight Operations Helps You Lower CAC & Create Repeat Customers](https://www.channelape.com/blog/operations-visibility-lower-cac-increase-nps) Improving your operations through full visibility has four major business impacts. Here’s the first: Increase NPS while lowering CAC. Paula Conlon Dec 19, 2022 Customers ### [How to Improve Margins by Taking Control of Your Operations](https://www.channelape.com/blog/improve-margins-taking-control-of-operations) Improving your operations through full visibility has four major business impacts. Let’s explore the third: Improved margins. Paula Conlon Jan 4, 2023 [![channelape-white](https://www.channelape.com/hubfs/channelape-white.svg)](https://www.channelape.com/) 228 Park Ave S PMB 82108 New York, New York 10003-1502 ### Product - [Login](https://app.channelape.io/) - [API docs](https://docs.channelape.io/) - [Knowledgebase](https://www.channelape.com/support-landing?kb=true) - [Status](https://channelape.statuspage.io/) - [Support](https://www.channelape.com/support-landing) ### Company - [Blog](https://www.channelape.com/blog) - [Fulfillment partner program](https://www.channelape.com/partner) - [Careers](https://www.channelape.com/careers) - [Branding Guidelines](https://www.channelape.com/branding-guidelines) © 2022 ChannelApe [Privacy Policy](https://www.channelape.com/privacy) [Terms of Service](https://www.channelape.com/terms) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Paula Conlon", "url" : "https://www.channelape.com/blog/author/paula-conlon" }, "dateModified" : "2022-12-27T15:45:00.548Z", "datePublished" : "2022-12-27T15:45:00.000Z", "headline" : "How to Increase Sales by Selling on More Channels", "image" : [ "https://www.channelape.com/hubfs/couple-looking-at-clothes-displayed-on-store-windo-2021-08-29-00-57-25-utc.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.channelape.com/blog/increase-sales-volume", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.channelape.com/hubfs/Full-Color-Logo.png" }, "name" : "ChannelApe Inc" } } ```