---
title: Branding Guidelines
---

[![Full Color Logo - Cropped - New](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Logos/Full%20Color%20Logo%20-%20Cropped%20-%20New.svg)](https://www.channelape.com)

- Solutions
- Resources

![grow-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/grow-icon.svg) 

Grow

[Wholesale channels Big Box - X12 EDI support](https://www.channelape.com/solutions/grow/b2b-wholesale) [Brick-and-mortar channels Enable smaller retailers](https://www.channelape.com/solutions/grow/brick-and-mortar-channels) [Dropship your products Let others easily sell for you](https://www.channelape.com/solutions/grow/dropship-your-products) [Pre-sale orders Without the headache later](https://www.channelape.com/solutions/grow/pre-sale-orders) [Distribution footprint Additional locations & partners](https://www.channelape.com/solutions/grow/distribution-footprint)

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Manage

[Reserve Inventory Influencers, wholesale & more](https://www.channelape.com/solutions/manage/reserve-inventory) [Inventory effective & expiration dates No more spreadsheets required](https://www.channelape.com/solutions/manage/inventory-effective-expiration-date) [Multi-status, multi-location inventory Warehouses, stores, and channels](https://www.channelape.com/solutions/manage/multi-status-multi-location-inventory) [Fulfillment holds & order edits Auto-hold on new CX ticket](https://www.channelape.com/solutions/manage/fulfillment-holds-order-edits) [Automate fulfillment rules Bundles, marketing SKUs, and more](https://www.channelape.com/solutions/manage/automate-fulfillment-rules)

![monitor-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/monitor-icon.svg) 

Monitor

[Inbounds - New & Returns By SKU & Date](https://www.channelape.com/solutions/monitor/inbounds-new-return) [Fulfillable Inventory By status and location](https://www.channelape.com/solutions/monitor/fulfillable-inventory) [Fulfillment Partners SLAs, exceptions, and overall activity](https://www.channelape.com/fulfillment-partners) [Dashboards & Reports Use ours or build your own](https://www.channelape.com/solutions/monitor/dashboards-reports) [Monitoring, Alerting, Export Email, Slack, GSheets, S3, 5Tran](https://www.channelape.com/solutions/monitor/monitoring-alerting)

![enable-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/enable-icon.svg) 

Enable

[Clearer financial picture Simplify monthly close](https://www.channelape.com/solutions/enable/clearer-financial-picture) [Store inventory online See your retail store inventory](https://www.channelape.com/solutions/enable/store-inventory) [One team to implement More than just a tool](https://www.channelape.com/solutions/enable/one-team-to-implement-customize-manage) [Customization - API Dozens of API endpoints](https://dev.channelape.com)

[Integrations See all the apps](https://www.channelape.com/apps) [Support Get 24/7 help](https://www.channelape.com/support-landing) [Knowledge Base Read in-depth guides](https://www.channelape.com/support-landing?kb=true) [Guides & Whitepapers Improved inventory management](https://www.channelape.com/resources) [Fulfillment Partners Global 3PL warehouse companies](https://www.channelape.com/fulfillment-partners)

![book-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/book-icon.svg) 

Featured Resources

![The Definitive Guide to 3PL’s-min](https://www.channelape.com/hubfs/The%20Definitive%20Guide%20to%203PL%E2%80%99s-min.png)

eBook

The definitive guide to 3PL

Get the information and insights you need to make better-informed decisions for your business.

 Download Now <https://www.channelape.com/resources-the-definitive-guide-to-3pl>

![Saysh Shoes-1](https://www.channelape.com/hubfs/Saysh%20Shoes-1.png)

Case Study

Saysh

When Saysh saw a 1000% increase in order volume for their holiday sale, they successfully fulfilled every order—without overselling.

 Read Story <https://www.channelape.com/case-studies/saysh>

![integration-issues](https://www.channelape.com/hubfs/2022%20-%202H/integration-issues.png)

Whitepaper

Online Customer Shopping Habits

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.

 Download Now <https://www.channelape.com>

- Solutions
  
  ![grow-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/grow-icon.svg) 
  
  Grow
  
  [Wholesale channels Big Box - X12 EDI support](https://www.channelape.com/solutions/grow/b2b-wholesale) [Brick-and-mortar channels Enable smaller retailers](https://www.channelape.com/solutions/grow/brick-and-mortar-channels) [Dropship your products Let others easily sell for you](https://www.channelape.com/solutions/grow/dropship-your-products) [Pre-sale orders Without the headache later](https://www.channelape.com/solutions/grow/pre-sale-orders) [Distribution footprint Additional locations & partners](https://www.channelape.com/solutions/grow/distribution-footprint)
  
  
  
  ![manage-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/manage-icon.svg) 
  
  Manage
  
  [Reserve Inventory Influencers, wholesale & more](https://www.channelape.com/solutions/manage/reserve-inventory) [Inventory effective & expiration dates No more spreadsheets required](https://www.channelape.com/solutions/manage/inventory-effective-expiration-date) [Multi-status, multi-location inventory Warehouses, stores, and channels](https://www.channelape.com/solutions/manage/multi-status-multi-location-inventory) [Fulfillment holds & order edits Auto-hold on new CX ticket](https://www.channelape.com/solutions/manage/fulfillment-holds-order-edits) [Automate fulfillment rules Bundles, marketing SKUs, and more](https://www.channelape.com/solutions/manage/automate-fulfillment-rules)
  
  
  
  ![monitor-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/monitor-icon.svg) 
  
  Monitor
  
  [Inbounds - New & Returns By SKU & Date](https://www.channelape.com/solutions/monitor/inbounds-new-return) [Fulfillable Inventory By status and location](https://www.channelape.com/solutions/monitor/fulfillable-inventory) [Fulfillment Partners SLAs, exceptions, and overall activity](https://www.channelape.com/fulfillment-partners) [Dashboards & Reports Use ours or build your own](https://www.channelape.com/solutions/monitor/dashboards-reports) [Monitoring, Alerting, Export Email, Slack, GSheets, S3, 5Tran](https://www.channelape.com/solutions/monitor/monitoring-alerting)
  
  
  
  ![enable-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/enable-icon.svg) 
  
  Enable
  
  [Clearer financial picture Simplify monthly close](https://www.channelape.com/solutions/enable/clearer-financial-picture) [Store inventory online See your retail store inventory](https://www.channelape.com/solutions/enable/store-inventory) [One team to implement More than just a tool](https://www.channelape.com/solutions/enable/one-team-to-implement-customize-manage) [Customization - API Dozens of API endpoints](https://dev.channelape.com)
- Resources
  
  [Integrations See all the apps](https://www.channelape.com/apps) [Support Get 24/7 help](https://www.channelape.com/support-landing) [Knowledge Base Read in-depth guides](https://www.channelape.com/support-landing?kb=true) [Guides & Whitepapers Improved inventory management](https://www.channelape.com/resources) [Fulfillment Partners Global 3PL warehouse companies](https://www.channelape.com/fulfillment-partners)

[Login](https://appx.channelape.io/)

# Brand Guidelines

The ChannelApe logo, color and typography are important and integral parts of the company’s brand. Therefore, proper use of the logo, colors and typography is necessary to maintain this visual identity. This guide is here to help you understand proper use of the brand and how it should be applied.

![Full-Color-Logo](https://www.channelape.com/hubfs/Full-Color-Logo.png)

## **Logo Usage**

- **Do not** alter the logos (color, proportion, etc...) without our consent.
- **Do not** display the logo in a way that implies a relationship, affiliation, or endorsement by ChannelApe of your product, service, or business unless granted permission.
- If possible, please link any logo used to www.channelape.com

VARIATIONS

Full Color Logo

![full-color](https://www.channelape.com/hs-fs/hubfs/full-color.png?width=636&name=full-color.png)

Color Logo/white text

![color-white-text-bg-1](https://www.channelape.com/hs-fs/hubfs/color-white-text-bg-1.png?width=694&name=color-white-text-bg-1.png)

White Logo

![white-logo-bg](https://www.channelape.com/hs-fs/hubfs/white-logo-bg.png?width=694&name=white-logo-bg.png)

Color Icon + White Icon

![blue-icon-1](https://www.channelape.com/hs-fs/hubfs/blue-icon-1.png?width=118&name=blue-icon-1.png) ![white-icon-bg](https://www.channelape.com/hs-fs/hubfs/white-icon-bg.png?width=106&name=white-icon-bg.png)

 

## **Typography**

VARIATIONS

# H1 Title - Manrope Bold

## H2 Subtitle - Manrope Semibold

### H3 Header - Manrope Bold

#### H4 Text - Manrope Bold

 

Paragraph copy is Inter

 

## Colors

 

### Primary Colors

![darkblue](https://www.channelape.com/hs-fs/hubfs/darkblue.jpg?width=150&height=150&name=darkblue.jpg "darkblue")

Primary Blue  
#0C63E0

![lightgrey](https://www.channelape.com/hs-fs/hubfs/lightgrey.jpg?width=150&height=150&name=lightgrey.jpg "lightgrey")

Grey  
#F2F2F2

![off-black](https://www.channelape.com/hubfs/off-black.jpg "off-black")

Black

#0D0D0D

### Secondary Colors

![orange](https://www.channelape.com/hs-fs/hubfs/orange.jpg?width=150&height=150&name=orange.jpg "orange")

Orange  
#FFAF5B

![lightgreen](https://www.channelape.com/hs-fs/hubfs/lightgreen.jpg?width=150&height=150&name=lightgreen.jpg "lightgreen")

Light Green  
#E5F7F4

![green](https://www.channelape.com/hubfs/green.jpg "green")

Green  
#08D7B5

![lightblue](https://www.channelape.com/hs-fs/hubfs/lightblue.jpg?width=150&height=150&name=lightblue.jpg "lightblue")

Light Blue  
#3C82E6

## Download the logo files here

[Download](https://www.channelape.com/hubfs/2022%20Landing%20Pages/ChannelApe_Logos-2022.zip)

[![channelape-white](https://www.channelape.com/hubfs/channelape-white.svg)](https://www.channelape.com/)

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PMB 82108  
New York, New York  
10003-1502

### Product

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### Company

- [Blog](https://www.channelape.com/blog)
- [Fulfillment partner program](https://www.channelape.com/partner)
- [Careers](https://www.channelape.com/careers)
- [Branding Guidelines](https://www.channelape.com/branding-guidelines)

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