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E-commerce terms.

We understand how important it is to "talk the talk" when you’re in online retail –so we created a definition hub where you can find e-commerce terms and abbreviations in one central place.

What are the benefits of direct to consumer/D2C for brands?

What are the benefits of direct to consumer/D2C for brands?

What does 301 redirect mean?

301 redirect

What does 3PL mean?

3PL ( third party logistics)

What does 404 error mean?

404 error page

What does A/B Testing mean?

A/B testing (Split testing)

What does Above The Fold mean?

Above The Fold

What does ACH mean?

ACH ( automated clearing house)

What does AOV mean?

AOV (Average Order Value)

What does API mean?

API (Application Programming interface)

What does ASIN mean?

ASIN ( Amazon Standard identification Number)

What does Authorized Distributor mean?

Authorized Distributor (AD)

What does AVS mean?

Address Verification Service (AVS)

What does B2B mean?

B2B ( Business to Business)

What does B2B2C mean?

B2B2C ( business to business to consumer)

What does B2C mean?

B2C ( Business to Consumer)

What does Backlink mean?


What does Backorder mean?


What does BBB mean?

BBB ( Better Business Bureau)

What does Beta mean?


What does Blog mean?


What does BootStrapping mean?


What does Bounce Rate mean?

Bounce rate

What does Brick & Click mean?

Brick & Click

What does Brick and Mortar mean?

Brick and Mortar

What does CAR mean?

CAR ( cart abandonment rate)

What does CCS mean?

CCS (current cost of supplies)

What does CEO mean?

CEO (Chief Executive Officer)

What does Chargeback mean?


What does Churn Rate mean?

Churn Rate

What does CLV mean?

CLV (Customer Lifetime Value)

What does CMS mean?

CMS ( Content management System)

What does COD mean?

COD ( cash on delivery)

What does Commercial Transaction mean?

Commercial Transactions

What does Conversion Rate mean?

Conversion Rate

What does Cookie mean?


What does CPC mean?

CPC (Cost per click)

What does CRM mean?

CRM (Customer Relationship Management)

What does CRO mean?

CRO ( Conversion Rate Optimization)

What does Cross-Selling mean?


What does CSS mean?

CSS (cascading style sheets)

What does CSV mean?

CSV ( Comma Separated Values)

What does CTA mean?

CTA ( call to action)

What does CTR mean?

CTR ( click thru rate)

What does Discount Code mean?

Discount code or Coupon Code

What does DNS mean?

DNS ( Domain name Service)

What does Domain mean?


What does Dropshipping mean?


What does EAN mean?

EAN ( International Article Number)

What does eCommerce mean?


What does EDI mean?

EDI ( Electronic Data Interchange)

What does ERP mean?

ERP ( enterprise resource planning)

What does FAQ mean?

FAQ (Frequently Asked Questions)

What does FBA mean?

FBA (Fulfillment by Amazon)

What does FBM mean?

FBM ( Fulfillment by Merchant)

What does FTP mean?

FTP ( File Transfer Protocol)

What does Fulfillment mean?


What does Gateway mean?

Gateway ( Payment Gateway)

What does Growth hacking mean?

Growth Hacking

What does GTIN mean?

GTIN ( global Trade Item Number)

What does HTML mean?

HTML ( Hyper Text Markup Language)

What does Infographic mean?


What does Inventory mean?


What does IP mean?

IP (Internet Protocol)

What does JIT mean?

JIT ( just in time)

What does JSON mean?

JSON (JavaScript Object Notation)

What does landing page mean?

landing page

What does Long Tail mean?

Long Tail

What does Manufacturer mean?


What does Merchant mean?


What does Meta Data mean?

Meta Data

What does Minimum Order Size mean?

minimum order size

What does MPN mean?

MPN ( manufacturer part number)

What does MSRP mean?

MSRP ( Manufacturer Suggested Retail Price)

What does omni-channel mean?

Omni-channel retailers sell on multiple sites.

What does Open Rate mean?

Open Rate

What does PHP mean?


What does PO mean?

PO ( Purchase Order)

What does POS mean?

POS ( Point of Sale)

What does PPC mean?

PPC ( Pay Per Click)

What does Product Variant mean?

Product variants

What does Profit margins mean?

Profit margins

What does SaaS mean?

SaaS ( software as a service)

What does SCM mean?

SCM ( Supply Chain Management)

What does SEM mean?

SEM ( search engine marketing)

What does SEO mean?

SEO ( Search Engine Optimization)

What does SERP mean ?

SERP ( search engine results page)

What does Shopping Cart mean?

Shopping Cart

What does Showrooming mean?


What does SKU mean?

Stock Keeping Unit

What does SSL mean?

SSl ( secure socket layer)

What does Target Market mean?

Target Market

What does TurnKey mean?


What does Tweet mean?


What does UI mean?

UI ( User Interface)

What does Unicorn mean?


What does UPC mean?

UPC (Universal Product Code)

What does Upselling mean?


What does URL stand for?

URL (Univeral Resource Locator)

What does UX mean?

UX (User experience)

What does Vendor mean?


What does WMS mean?

WMS ( warehouse management system)

What does WYSIWYG mean?

WYSIWYG ( What you see is what you get)

What does XML mean?

XML ( Extensible markup language)

What is a 4PL?

What is a 4PL?

What is a 5PL?

What is a 5PL?

What is a Keyword?


What is a Wholesaler?


What is an EDI X12 846 with Shopify?

What is an EDI X12 846 with Shopify?

What is an EDI X12 940 with Shopify?

What is an EDI X12 940 with Shopify?

What is direct to consumer? (D2C, DTC)

What is direct to consumer? (D2C, DTC)