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"This is why I chose ChannelApe, because I was looking for a partner, not just a vendor."

Benny Joseph

Allbirds

Benny Joseph

E-commerce terms.

We understand how important it is to "talk the talk" when you’re in online retail –so we created a definition hub where you can find e-commerce terms and abbreviations in one central place.


What are the benefits of direct to consumer/D2C for brands?

What are the benefits of direct to consumer/D2C for brands?


What does 301 redirect mean?

301 redirect


What does 3PL mean?

3PL ( third party logistics)


What does 404 error mean?

404 error page


What does A/B Testing mean?

A/B testing (Split testing)


What does Above The Fold mean?

Above The Fold


What does ACH mean?

ACH ( automated clearing house)


What does AOV mean?

AOV (Average Order Value)


What does API mean?

API (Application Programming interface)


What does ASIN mean?

ASIN ( Amazon Standard identification Number)


What does Authorized Distributor mean?

Authorized Distributor (AD)


What does AVS mean?

Address Verification Service (AVS)


What does B2B mean?

B2B ( Business to Business)


What does B2B2C mean?

B2B2C ( business to business to consumer)


What does B2C mean?

B2C ( Business to Consumer)


What does Backlink mean?

Backlink


What does Backorder mean?

Backorder


What does BBB mean?

BBB ( Better Business Bureau)


What does Beta mean?

Beta


What does Blog mean?

Blog


What does BootStrapping mean?

Bootstrapping


What does Bounce Rate mean?

Bounce rate


What does Brick & Click mean?

Brick & Click


What does Brick and Mortar mean?

Brick and Mortar


What does CAR mean?

CAR ( cart abandonment rate)


What does CCS mean?

CCS (current cost of supplies)


What does CEO mean?

CEO (Chief Executive Officer)


What does Chargeback mean?

Chargeback


What does Churn Rate mean?

Churn Rate


What does CLV mean?

CLV (Customer Lifetime Value)


What does CMS mean?

CMS ( Content management System)


What does COD mean?

COD ( cash on delivery)


What does Commercial Transaction mean?

Commercial Transactions


What does Conversion Rate mean?

Conversion Rate


What does Cookie mean?

cookie


What does CPC mean?

CPC (Cost per click)


What does CRM mean?

CRM (Customer Relationship Management)


What does CRO mean?

CRO ( Conversion Rate Optimization)


What does Cross-Selling mean?

Cross-selling


What does CSS mean?

CSS (cascading style sheets)


What does CSV mean?

CSV ( Comma Separated Values)


What does CTA mean?

CTA ( call to action)


What does CTR mean?

CTR ( click thru rate)


What does Discount Code mean?

Discount code or Coupon Code


What does DNS mean?

DNS ( Domain name Service)


What does Domain mean?

Domain


What does Dropshipping mean?

Dropshipping


What does EAN mean?

EAN ( International Article Number)


What does eCommerce mean?

eCommerce


What does EDI mean?

EDI ( Electronic Data Interchange)


What does ERP mean?

ERP ( enterprise resource planning)


What does FAQ mean?

FAQ (Frequently Asked Questions)


What does FBA mean?

FBA (Fulfillment by Amazon)


What does FBM mean?

FBM ( Fulfillment by Merchant)


What does FTP mean?

FTP ( File Transfer Protocol)


What does Fulfillment mean?

Fulfillment


What does Gateway mean?

Gateway ( Payment Gateway)


What does Growth hacking mean?

Growth Hacking


What does GTIN mean?

GTIN ( global Trade Item Number)


What does HTML mean?

HTML ( Hyper Text Markup Language)


What does Infographic mean?

Infographic


What does Inventory mean?

Inventory


What does IP mean?

IP (Internet Protocol)


What does JIT mean?

JIT ( just in time)


What does JSON mean?

JSON (JavaScript Object Notation)


What does landing page mean?

landing page


What does Long Tail mean?

Long Tail


What does Manufacturer mean?

Manufacturer


What does Merchant mean?

Merchant


What does Meta Data mean?

Meta Data


What does Minimum Order Size mean?

minimum order size


What does MPN mean?

MPN ( manufacturer part number)


What does MSRP mean?

MSRP ( Manufacturer Suggested Retail Price)


What does omni-channel mean?

Omni-channel retailers sell on multiple sites.


What does Open Rate mean?

Open Rate


What does PHP mean?

PHP


What does PO mean?

PO ( Purchase Order)


What does POS mean?

POS ( Point of Sale)


What does PPC mean?

PPC ( Pay Per Click)


What does Product Variant mean?

Product variants


What does Profit margins mean?

Profit margins


What does SaaS mean?

SaaS ( software as a service)


What does SCM mean?

SCM ( Supply Chain Management)


What does SEM mean?

SEM ( search engine marketing)


What does SEO mean?

SEO ( Search Engine Optimization)


What does SERP mean ?

SERP ( search engine results page)


What does Shopping Cart mean?

Shopping Cart


What does Showrooming mean?

Showrooming


What does SKU mean?

Stock Keeping Unit


What does SSL mean?

SSl ( secure socket layer)


What does Target Market mean?

Target Market


What does TurnKey mean?

Turnkey


What does Tweet mean?

Tweet


What does UI mean?

UI ( User Interface)


What does Unicorn mean?

Unicorn


What does UPC mean?

UPC (Universal Product Code)


What does Upselling mean?

Upselling


What does URL stand for?

URL (Univeral Resource Locator)


What does UX mean?

UX (User experience)


What does Vendor mean?

Vendor


What does WMS mean?

WMS ( warehouse management system)


What does WYSIWYG mean?

WYSIWYG ( What you see is what you get)


What does XML mean?

XML ( Extensible markup language)


What is a 4PL?

What is a 4PL?


What is a 5PL?

What is a 5PL?


What is a Keyword?

Keyword


What is a Wholesaler?

Wholesaler


What is an EDI X12 846 with Shopify?

What is an EDI X12 846 with Shopify?


What is an EDI X12 940 with Shopify?

What is an EDI X12 940 with Shopify?


What is direct to consumer? (D2C, DTC)

What is direct to consumer? (D2C, DTC)