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"This is why I chose ChannelApe, because I was looking for a partner, not just a vendor."

Benny Joseph

Allbirds

Benny Joseph

What does Open Rate mean?

Home > eCommerce Terms > What does Open Rate mean?
Open rate means how many people actually opened an email sent out to a marketing list. It is just a metric that the email was opened, it does not mean the person read the email, just opened.