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"This is why I chose ChannelApe, because I was looking for a partner, not just a vendor."

Benny Joseph

Allbirds

Benny Joseph

What does B2B2C mean?

Home > eCommerce Terms > What does B2B2C mean?
B2B2C stands for Business to Business to Consumer which is an e-commerce model that combines both Business to Business and Business to Consumer for a complete product/service transaction. B2B2C creates beneficial product and service delivery channels.