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"This is why I chose ChannelApe, because I was looking for a partner, not just a vendor."

Benny Joseph

Allbirds

Benny Joseph

What does BootStrapping mean?

Home > eCommerce Terms > What does BootStrapping mean?
Bootstrapping a business means starting a business without any external capital. This is usually used to define a startup that became successful by not taking any outside money and reinvesting the profits back into the company to allow it to scale. Some of the most successful companies grew thru bootstrapping, such as Dell, Ebay, Cisco and Oracle to name a few.