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What does Showrooming mean?

Home > eCommerce Terms > What does Showrooming mean?
Showrooming is the practice of visiting a store to examine a product before buying it online. Because online retailers typically don't have as much overhead, they often offer lower prices than traditional brick-and-mortar stores. Through showrooming, customers get the best of both worlds - they experience the product up-close in a store and then get the best possible value online. Webrooming is the reverse of this practice. It occurs when a shopper researches an item online before ultimately buying in a store. According to studies, 20% of shoppers engage in showrooming.