--- title: Tips for taking your ecommerce brand global description: We put together some tips to help you decide if it makes sense to take your brand global and if now is the right time to do it.   image: https://www.channelape.com/hubfs/Tips%20for%20taking%20your%20ecommerce%20brand%20global.jpg --- [![Full Color Logo - Cropped - New](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Logos/Full%20Color%20Logo%20-%20Cropped%20-%20New.svg)](https://www.channelape.com) - Solutions - Resources ![grow-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/grow-icon.svg) Grow [Wholesale channels Big Box - X12 EDI support](https://www.channelape.com/solutions/grow/b2b-wholesale) [Brick-and-mortar channels Enable smaller retailers](https://www.channelape.com/solutions/grow/brick-and-mortar-channels) [Dropship your products Let others easily sell for you](https://www.channelape.com/solutions/grow/dropship-your-products) [Pre-sale orders Without the headache later](https://www.channelape.com/solutions/grow/pre-sale-orders) [Distribution footprint Additional locations & partners](https://www.channelape.com/solutions/grow/distribution-footprint) ![manage-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/manage-icon.svg) Manage [Reserve Inventory Influencers, wholesale & more](https://www.channelape.com/solutions/manage/reserve-inventory) [Inventory effective & expiration dates No more spreadsheets required](https://www.channelape.com/solutions/manage/inventory-effective-expiration-date) [Multi-status, multi-location inventory Warehouses, stores, and channels](https://www.channelape.com/solutions/manage/multi-status-multi-location-inventory) [Fulfillment holds & order edits Auto-hold on new CX ticket](https://www.channelape.com/solutions/manage/fulfillment-holds-order-edits) [Automate fulfillment rules Bundles, marketing SKUs, and more](https://www.channelape.com/solutions/manage/automate-fulfillment-rules) ![monitor-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/monitor-icon.svg) Monitor [Inbounds - New & Returns By SKU & Date](https://www.channelape.com/solutions/monitor/inbounds-new-return) [Fulfillable Inventory By status and location](https://www.channelape.com/solutions/monitor/fulfillable-inventory) [Fulfillment Partners SLAs, exceptions, and overall activity](https://www.channelape.com/fulfillment-partners) [Dashboards & Reports Use ours or build your own](https://www.channelape.com/solutions/monitor/dashboards-reports) [Monitoring, Alerting, Export Email, Slack, GSheets, S3, 5Tran](https://www.channelape.com/solutions/monitor/monitoring-alerting) ![enable-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/enable-icon.svg) Enable [Clearer financial picture Simplify monthly close](https://www.channelape.com/solutions/enable/clearer-financial-picture) [Store inventory online See your retail store inventory](https://www.channelape.com/solutions/enable/store-inventory) [One team to implement More than just a tool](https://www.channelape.com/solutions/enable/one-team-to-implement-customize-manage) [Customization - API Dozens of API endpoints](https://dev.channelape.com) [Integrations See all the apps](https://www.channelape.com/apps) [Support Get 24/7 help](https://www.channelape.com/support-landing) [Knowledge Base Read in-depth guides](https://www.channelape.com/support-landing?kb=true) [Guides & Whitepapers Improved inventory management](https://www.channelape.com/resources) [Fulfillment Partners Global 3PL warehouse companies](https://www.channelape.com/fulfillment-partners) ![book-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/book-icon.svg) Featured Resources ![The Definitive Guide to 3PL’s-min](https://www.channelape.com/hubfs/The%20Definitive%20Guide%20to%203PL%E2%80%99s-min.png) eBook The definitive guide to 3PL Get the information and insights you need to make better-informed decisions for your business. Download Now ![Saysh Shoes-1](https://www.channelape.com/hubfs/Saysh%20Shoes-1.png) Case Study Saysh When Saysh saw a 1000% increase in order volume for their holiday sale, they successfully fulfilled every order—without overselling. Read Story ![integration-issues](https://www.channelape.com/hubfs/2022%20-%202H/integration-issues.png) Whitepaper Online Customer Shopping Habits Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Download Now - Solutions ![grow-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/grow-icon.svg) Grow [Wholesale channels Big Box - X12 EDI support](https://www.channelape.com/solutions/grow/b2b-wholesale) [Brick-and-mortar channels Enable smaller retailers](https://www.channelape.com/solutions/grow/brick-and-mortar-channels) [Dropship your products Let others easily sell for you](https://www.channelape.com/solutions/grow/dropship-your-products) [Pre-sale orders Without the headache later](https://www.channelape.com/solutions/grow/pre-sale-orders) [Distribution footprint Additional locations & partners](https://www.channelape.com/solutions/grow/distribution-footprint) ![manage-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/manage-icon.svg) Manage [Reserve Inventory Influencers, wholesale & more](https://www.channelape.com/solutions/manage/reserve-inventory) [Inventory effective & expiration dates No more spreadsheets required](https://www.channelape.com/solutions/manage/inventory-effective-expiration-date) [Multi-status, multi-location inventory Warehouses, stores, and channels](https://www.channelape.com/solutions/manage/multi-status-multi-location-inventory) [Fulfillment holds & order edits Auto-hold on new CX ticket](https://www.channelape.com/solutions/manage/fulfillment-holds-order-edits) [Automate fulfillment rules Bundles, marketing SKUs, and more](https://www.channelape.com/solutions/manage/automate-fulfillment-rules) ![monitor-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/monitor-icon.svg) Monitor [Inbounds - New & Returns By SKU & Date](https://www.channelape.com/solutions/monitor/inbounds-new-return) [Fulfillable Inventory By status and location](https://www.channelape.com/solutions/monitor/fulfillable-inventory) [Fulfillment Partners SLAs, exceptions, and overall activity](https://www.channelape.com/fulfillment-partners) [Dashboards & Reports Use ours or build your own](https://www.channelape.com/solutions/monitor/dashboards-reports) [Monitoring, Alerting, Export Email, Slack, GSheets, S3, 5Tran](https://www.channelape.com/solutions/monitor/monitoring-alerting) ![enable-icon](https://www.channelape.com/hubfs/2023%20Mega%20Menu%20Assets/Icons/enable-icon.svg) Enable [Clearer financial picture Simplify monthly close](https://www.channelape.com/solutions/enable/clearer-financial-picture) [Store inventory online See your retail store inventory](https://www.channelape.com/solutions/enable/store-inventory) [One team to implement More than just a tool](https://www.channelape.com/solutions/enable/one-team-to-implement-customize-manage) [Customization - API Dozens of API endpoints](https://dev.channelape.com) - Resources [Integrations See all the apps](https://www.channelape.com/apps) [Support Get 24/7 help](https://www.channelape.com/support-landing) [Knowledge Base Read in-depth guides](https://www.channelape.com/support-landing?kb=true) [Guides & Whitepapers Improved inventory management](https://www.channelape.com/resources) [Fulfillment Partners Global 3PL warehouse companies](https://www.channelape.com/fulfillment-partners) [Login](https://appx.channelape.io/) Ecommerce # Tips for taking your ecommerce brand global We put together some tips to help you decide if it makes sense to take your brand global and if now is the right time to do it. [Jordan Stokes](https://www.channelape.com/blog/author/jordan-stokes) Dec 20, 2021 --- What do Microsoft, Coca-Cola, Nike, and Mercedes -Benz all have in common? Well, besides all being in the top ten of annual revenue, they also are all globally recognized brands.  We put together some tips to help you decide if it makes sense to take your brand global and if now is the right time to do it.   I know what you're thinking, those brands mentioned above took years to attain global brand recognition and had to spend millions of dollars on advertising. How is my brand going to expand in a short amount of time with a much smaller budget? Well, luckily with advancements in technology the world has gotten smaller and things move at a much faster pace.  What do Allbirds, Harry’s, Casper and Glossier all have in common? They are all D2C brands that have a great international presence, are globally recognized and have executed their expansions flawlessly. Take note, the oldest company on this list is Glossier which launched in 2010. These D2C digitally native brands all have another trait in common, they all had a global expansion plan.  ## Markets The first decision to make is which market will you expand to first. It makes the most sense to roll out your brand country by country or regionally, starting with the country that looks most like your primary market.  Take [Allbirds for example](https://digiday.com/retail/allbirds-international-growth-expansion/), they launched first in the United States then launched a localized Canadian website. This made the most sense since the Canadian market was most similar to the USA market where Allbirds was already extremely successful.  ## Research Of course, before launching a product to a new marketplace, you will need to do research on that market to see if your product will be a fit. It is a big world with many different cultures so while your product may sell well in some regions, other regions might not be a fit. Here are some questions to ask yourself, don’t just assume that if it sells in the United States, that it will sell everywhere else.  - Will the product sell?  Is there a demand for it?  - Do my branding and slogans translate well? - Am I familiar with the local culture?  Will there be any barriers to entry? - Are there competitors in the market? - Are there any government regulations that might hamper sales? My favorite epic failure in not doing market research was when Mercedes-Benz entered the Chinese market under the brand name “Bensi”, which translated in Chinese to “rush to die”. I would assume they probably did not sell a lot of automobiles with that moniker.  ## Delivery Channels Now that you are expanding globally, it probably no longer makes sense to try to ship products internationally to customers in distant locations. Shipping from the United States will cause long delivery times, poor customer experience, customs delays, and additional duties imposed on your customer.  You will now need to find warehouse locations in countries closer to where your new international customers are located and then a way to connect the new warehouses to your current inventory and order platforms.  ## Technology Stack With the rapid advancements of technology and the prolific use of open APIs, it is now easier than ever to connect systems together to streamline the flow of data. With the use of a fulfillment management system (FMS) and on-demand warehousing, you can easily connect many different [3PL Companies](https://www.channelape.com/list/top-100-us-and-global-3pl-companies-2019/) together to create an international fulfillment network with one singular dashboard. This will give you a unified view of all of your orders from every marketplace within one dashboard. This will help to streamline your operations and make them much more efficient all while lowering costs.  ## Summary Failing to plan is the first step in failure. It is imperative that your brand has a solid, well-defined go-to-market strategy that is specific to each country. This along with ample research will help ensure a successful international expansion and adoption by global markets. [Ecommerce](https://www.channelape.com/blog/tag/ecommerce) ## Similar posts Amazon ### [Amazon Fulfillment Latency Support](https://www.channelape.com/blog/new-channelape-feature-amazon-fulfillment-latency-support) Amazon Fulfillment Latency, otherwise known as handling time, specifies the number of days you have to ship out an order before Amazon considers it... Jordan Stokes Dec 20, 2021 Ecommerce ### [7 Steps for E-commerce Fulfillment Optimization](https://www.channelape.com/blog/7-steps-for-ecommerce-fulfillment-optimization) Streamline your e-commerce order process with these 7 simple fulfillment optimization steps. Jordan Stokes Feb 22, 2022 Fulfillment ### [What the Shopify Fulfillment Network means for partners, brands & 3PLs](https://www.channelape.com/blog/what-the-shopify-fulfillment-network-means-for-partners-brands-3pls) To better help you determine if the Shopify Fulfillment Network is right for your business, here are some benefits we’ve identified. Jordan Stokes Dec 20, 2021 [![channelape-white](https://www.channelape.com/hubfs/channelape-white.svg)](https://www.channelape.com/) 228 Park Ave S PMB 82108 New York, New York 10003-1502 ### Product - [Login](https://app.channelape.io/) - [API docs](https://docs.channelape.io/) - [Knowledgebase](https://www.channelape.com/support-landing?kb=true) - [Status](https://channelape.statuspage.io/) - [Support](https://www.channelape.com/support-landing) ### Company - [Blog](https://www.channelape.com/blog) - [Fulfillment partner program](https://www.channelape.com/partner) - [Careers](https://www.channelape.com/careers) - [Branding Guidelines](https://www.channelape.com/branding-guidelines) © 2022 ChannelApe [Privacy Policy](https://www.channelape.com/privacy) [Terms of Service](https://www.channelape.com/terms) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jordan Stokes", "url" : "https://www.channelape.com/blog/author/jordan-stokes" }, "dateModified" : "2022-03-21T18:02:15.940Z", "datePublished" : "2021-12-20T22:41:37.000Z", "headline" : "Tips for taking your ecommerce brand global", "image" : [ "https://www.channelape.com/hubfs/Tips%20for%20taking%20your%20ecommerce%20brand%20global.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.channelape.com/blog/tips-for-taking-your-ecommerce-brand-global", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.channelape.com/hubfs/Full-Color-Logo.png" }, "name" : "ChannelApe Inc" } } ```