eCommerce Terms

You know what’s annoying? Buzz words and industry terms. That is until you learn what they mean – and then they become cool and useful. We understand how important it is to talk the talk when you’re in online retail, so we created a definition hub where you can find ecommerce terms and abbreviations in one central place.

• What are the benefits of direct to consumer/D2C for brands?

  For Consumer Direct relationship with the brand who makes what you are buying Better product For Brand Better margin Data, data, data Relationship / Loyalty

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• What does 301 redirect mean?

  301 redirect

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• What does 3PL mean?

  3PL ( third party logistics)

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• What does 404 error mean?

  404 error page

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• What does A/B Testing mean?

  A/B testing (Split testing)

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• What does Above The Fold mean?

  Above The Fold

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• What does ACH mean?

  ACH ( automated clearing house)

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• What does AOV mean?

  AOV (Average Order Value)

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• What does API mean?

  API (Application Programming interface)

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• What does ASIN mean?

  ASIN ( Amazon Standard identification Number)

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• What does Authorized Distributor mean?

  Authorized Distributor (AD)

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• What does AVS mean?

  Address Verification Service (AVS)

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• What does B2B mean?

  B2B ( Business to Business)

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• What does B2B2C mean?

  B2B2C ( business to business to consumer)

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• What does B2C mean?

  B2C ( Business to Consumer)

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• What does Backlink mean?

  Backlink

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• What does Backorder mean?

  Backorder

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• What does BBB mean?

  BBB ( Better Business Bureau)

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• What does Beta mean?

  Beta

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• What does Blog mean?

  Blog

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• What does BootStrapping mean?

  Bootstrapping

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• What does Bounce Rate mean?

  Bounce rate

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• What does Brick & Click mean?

  Brick & Click

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• What does Brick and Mortar mean?

  Brick and Mortar

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• What does CAR mean?

  CAR ( cart abandonment rate)

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• What does CCS mean?

  CCS (current cost of supplies)

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• What does CEO mean?

  CEO (Chief Executive Officer)

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• What does Chargeback mean?

  Chargeback

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• What does Churn Rate mean?

  Churn Rate

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• What does CLV mean?

  CLV (Customer Lifetime Value)

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• What does CMS mean?

  CMS ( Content management System)

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• What does COD mean?

  COD ( cash on delivery)

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• What does Commercial Transaction mean?

  Commercial Transactions

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• What does Conversion Rate mean?

  Conversion Rate

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• What does Cookie mean?

  cookie

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• What does CPC mean?

  CPC (Cost per click)

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• What does CRM mean?

  CRM (Customer Relationship Management)

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• What does CRO mean?

  CRO ( Conversion Rate Optimization)

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• What does Cross-Selling mean?

  Cross-selling

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• What does CSS mean?

  CSS (cascading style sheets)

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• What does CSV mean?

  CSV ( Comma Separated Values)

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• What does CTA mean?

  CTA ( call to action)

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• What does CTR mean?

  CTR ( click thru rate)

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• What does Discount Code mean?

  Discount code or Coupon Code

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• What does DNS mean?

  DNS ( Domain name Service)

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• What does Domain mean?

  Domain

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• What does Dropshipping mean?

  Dropshipping

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• What does EAN mean?

  EAN ( International Article Number)

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• What does eCommerce mean?

  eCommerce

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• What does EDI mean?

  EDI ( Electronic Data Interchange)

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• What does ERP mean?

  ERP ( enterprise resource planning)

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• What does FAQ mean?

  FAQ (Frequently Asked Questions)

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• What does FBA mean?

  FBA (Fulfillment by Amazon)

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• What does FBM mean?

  FBM ( Fulfillment by Merchant)

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• What does FTP mean?

  FTP ( File Transfer Protocol)

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• What does Fulfillment mean?

  Fulfillment

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• What does Gateway mean?

  Gateway ( Payment Gateway)

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• What does Growth hacking mean?

  Growth Hacking

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• What does GTIN mean?

  GTIN ( global Trade Item Number)

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• What does HTML mean?

  HTML ( Hyper Text Markup Language)

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• What does Infographic mean?

  Infographic

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• What does Inventory mean?

  Inventory

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• What does IP mean?

  IP (Internet Protocol)

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• What does JIT mean?

  JIT ( just in time)

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• What does JSON mean?

  JSON (JavaScript Object Notation)

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• What does landing page mean?

  landing page

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• What does Long Tail mean?

  Long Tail

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• What does Manufacturer mean?

  Manufacturer

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• What does Merchant mean?

  Merchant

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• What does Meta Data mean?

  Meta Data

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• What does Minimum Order Size mean?

  minimum order size

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• What does MPN mean?

  MPN ( manufacturer part number)

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• What does MSRP mean?

  MSRP ( Manufacturer Suggested Retail Price)

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• What does omni-channel mean?

  Omni-channel retailers sell on multiple sites.

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• What does Open Rate mean?

  Open Rate

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• What does PHP mean?

  PHP

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• What does PO mean?

  PO ( Purchase Order)

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• What does POS mean?

  POS ( Point of Sale)

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• What does PPC mean?

  PPC ( Pay Per Click)

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• What does Product Variant mean?

  Product variants

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• What does Profit margins mean?

  Profit margins

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• What does SaaS mean?

  SaaS ( software as a service)

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• What does SCM mean?

  SCM ( Supply Chain Management)

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• What does SEM mean?

  SEM ( search engine marketing)

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• What does SEO mean?

  SEO ( Search Engine Optimization)

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• What does SERP mean ?

  SERP ( search engine results page)

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• What does Shopping Cart mean?

  Shopping Cart

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• What does Showrooming mean?

  Showrooming

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• What does SKU mean?

  Stock Keeping Unit

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• What does SSL mean?

  SSl ( secure socket layer)

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• What does Target Market mean?

  Target Market

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• What does TurnKey mean?

  Turnkey

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• What does Tweet mean?

  Tweet

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• What does UI mean?

  UI ( User Interface)

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• What does Unicorn mean?

  Unicorn

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• What does UPC mean?

  UPC (Universal Product Code)

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• What does Upselling mean?

  Upselling

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• What does URL stand for?

  URL (Univeral Resource Locator)

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• What does UX mean?

  UX (User experience)

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• What does Vendor mean?

  Vendor

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• What does WMS mean?

  WMS ( warehouse management system)

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• What does WYSIWYG mean?

  WYSIWYG ( What you see is what you get)

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• What does XML mean?

  XML ( Extensible markup language)

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• What is a 4PL?

  A 4PL represents a company that manages a network of 3PL’s, usually an independant integrator acting as a main point of contact. 

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• What is a 5PL?

  A 5PL is a relatively new term that describes a provider that organizes independant logistic solutions on behalf of multiple clients to focus on lowering cost

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• What is a Keyword?

  Keyword

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• What is a Wholesaler?

  Wholesaler

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• What is an EDI X12 846 with Shopify?

  The x12 846 EDI document is most commonly used by warehouses or suppliers to provide quantities of products available either in aggregate or by location. Learn more about Shopify inventory management

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• What is an EDI X12 940 with Shopify?

  The EDI X12 940 document is a warehouse shipping order and is typically used with a 3PL. When a new order comes in to your Shopify store, a warehouse may ask for a conversion of that order to a 940 so they can dropship the item to the customer. Learn more about Shopify order management

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• What is direct to consumer? (D2C, DTC)

  Direct to consumer brands have created a new methodology for eCommerce success which is taking their products right to their buyer. Direct to consumer is a term that means when brands sell directly to their end customers without selling through a retailer, distributor, wholesaler or other outlet. See the Ultimate List of Direct To Consumer […]

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